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Home - Research - “This Color Shouldn’t Exist”: Scientists Stunned by Mysterious New Hue ‘Olo’ That Defies Red, Blue, and Everything Known

“This Color Shouldn’t Exist”: Scientists Stunned by Mysterious New Hue ‘Olo’ That Defies Red, Blue, and Everything Known

Researchers at the University of California, Berkeley have discovered a revolutionary new color, olo, which is only visible through laser projections onto the retina, challenging our traditional understanding of the visible spectrum.
Rosemary PotterRosemary Potter07/16/202510
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Illustration of the newly discovered color olo, visible through retinal stimulation with lasers, as an artificial illustration.
Illustration of the newly discovered color olo, visible through retinal stimulation with lasers, as an artificial illustration.
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IN A NUTSHELL
  • 🔬 Researchers at the University of California, Berkeley, discovered a new color named olo, visible only through laser projections onto the retina.
  • 🌈 Olo defies conventional color palettes, resembling a saturated blue-green, and is perceived by isolating the eye’s “M” cones.
  • 🧪 The breakthrough utilizes advanced technology, including high-resolution retinal imaging and precise eye movement tracking, known as “Oz vision.”
  • 🔭 While olo expands our understanding of vision, it remains inaccessible to everyday technology like smartphones and televisions.

In an extraordinary breakthrough, researchers from the University of California, Berkeley have unveiled a new color named olo, which can only be perceived through laser projections directly onto the retina. This discovery challenges our understanding of the visible spectrum and opens new avenues in the study of human vision. The color olo is not just another shade but represents an entirely new visual experience, one that exists exclusively in the controlled conditions of these experiments.

Olo: A Color from Beyond?

Our eyes are typically restricted to seeing a small portion of the light spectrum, a reality most assume cannot be altered without technological aids such as infrared glasses. However, the scientists at Berkeley have shattered this notion by discovering olo, a hue that defies our conventional color palette. This color, resembling a highly saturated blue-green, cannot be naturally reproduced and is only visible under specific experimental conditions. To perceive olo, researchers employ precise laser pulses directed at the retina’s “M” cones, which are sensitive to medium wavelengths.

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These cones typically work in conjunction with the short (S) and long (L) wavelength cones, producing the range of colors we know. By isolating the M cones, the researchers have created a novel perception that does not occur naturally. The procedure requires surgical precision to account for the eye’s microscopic movements. Each M cone, when hit with a laser pulse, reacts in isolation, leading to a color perception so saturated it defies any comparison with the natural world.

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A Perception Beyond Reality

Describing olo is a challenge, as those who have seen it—only five volunteers to date—insist that verbal descriptions fall short. Comparing olo to turquoise, for instance, is like equating a masterpiece with a mere photocopy. Vision researcher Austin Roorda emphasizes that what one typically sees on a screen pales in comparison to experiencing this color firsthand. Interestingly, olo’s name stems from its coordinates in the LMS color space: 0, 1, 0, lending it a tech-savvy, almost binary feel.

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Despite the excitement surrounding this discovery, not everyone is convinced it constitutes a new color. Vision expert John Barbur posits that olo is merely an intensified version of green, achieved through artificial isolation of stimuli. Nonetheless, the technical feat remains impressive. The system, named “Oz vision,” integrates cutting-edge advancements in high-resolution retinal imaging, precise eye movement tracking, and targeted light stimulation.

But What’s the Use?

Scientific discoveries do not always need immediate practical applications; sometimes, expanding the boundaries of knowledge is valuable in itself. That said, the discovery of olo may have tangible benefits. Researchers are considering using this type of stimulation to better understand diseases like retinitis pigmentosa and various forms of color blindness. Ren Ng, one of the study’s leads, even suggests the potential to induce a form of tetrachromacy in humans, allowing them to perceive a broader range of colors than currently possible.

However, don’t expect to see olo in your living room anytime soon. The unique experience of seeing this color remains confined to a select few equipped with specialized scientific tools. Neither smartphones, televisions, nor virtual reality headsets are capable of recreating this groundbreaking visual phenomenon in the near future.

The Future of Color Perception

As we stand on the brink of new realms in color perception, olo represents more than just a scientific curiosity. It challenges our understanding of vision and opens up potential for new research in visual sciences. The implications of this discovery could be far-reaching, influencing everything from medical research to the development of new technologies. As scientists continue to explore the boundaries of human perception, one must wonder: What other unseen wonders lie just beyond our current capabilities? How might these discoveries shape our understanding of the world in the years to come?

This article is based on verified sources and supported by editorial technologies.

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Rosemary Potter
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Rosemary Potter is a Chicago-based journalist for Sustainability Times, covering global sustainability challenges, environmental policy, science, business, and climate resilience. Trained in journalism in the U.S., she blends investigative depth with a global perspective. Her reporting amplifies voices driving change across borders, industries, and ecosystems. Contact: [email protected]

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View 10 Comments
10 Comments
  1. norabravery on 07/16/2025 5:58 AM

    Wow, this is mind-blowing! Can’t wait to see what other colors might be out there 🚀

    Reply
  2. audreyarcane on 07/16/2025 6:27 AM

    So, is olo just a fancy name for a new shade of green? 🤔

    Reply
  3. Maeve on 07/16/2025 6:57 AM

    Great discovery, but when can we actually see this color without expensive equipment?

    Reply
  4. florent3 on 07/16/2025 7:29 AM

    Why does science always make things sound so complicated? Can’t we just call it “weird green”? 😂

    Reply
  5. francis_volcano on 07/16/2025 7:58 AM

    This is fascinating and makes me wonder what else we are missing in our daily lives.

    Reply
  6. richard_starlight9 on 07/16/2025 8:28 AM

    Thank you for sharing this article! Science never ceases to amaze me.

    Reply
  7. anissa on 07/16/2025 8:58 AM

    Can olo be used in any practical applications, like art or design? 🎨

    Reply
  8. Eric on 07/16/2025 9:29 AM

    How sure are we that olo is a new color and not just a trick of the eye?

    Reply
  9. anthony on 07/16/2025 9:58 AM

    So, olo is just for the scientists now? That’s a bummer… 😞

    Reply
  10. dylan on 07/16/2025 10:29 AM

    Is there a chance that future TVs or screens will be able to show olo?

    Reply
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