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Sustainability Times

“This One Sentence Changed Everything”: Emotionally Intelligent People Swear by This Powerful Phrase to Command Respect and Build Deep Connections

In a world increasingly defined by digital interactions, the subtle art of non-verbal communication remains a powerful tool for forging genuine connections and understanding.

Noah BennettNoah BennettJune 26, 2025 at 5:50 AM27
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IN A NUTSHELL
  • 🔍 Non-verbal communication makes up 93% of our interactions, highlighting the power of tone and body language over words.
  • 💡 Mastering emotional intelligence helps align body language, voice, and emotions to demonstrate relational maturity.
  • 🗣️ People with high emotional intelligence focus on harmony between words and actions rather than perfect content.
  • 📊 Research shows that 80% of relationship information is conveyed through non-verbal signals, emphasizing their importance.

In a world where effective communication can make or break relationships, understanding the nuances of how we convey our messages is crucial. A simple phrase, “It’s not what you say, but how you say it,” underscores this idea. These nine words carry immense power, backed by psychology, communication science, and emotional intelligence research. This phrase serves as a guiding principle for those seeking to improve their relationships, enhance their credibility, and inspire respect.

The Power of Non-Verbal Communication

As early as the 1970s, psychologist Albert Mehrabian discovered that communication relies only 7% on the words themselves. The rest is composed of tone of voice, which accounts for 38%, and body language, which makes up 55%. This is known as the 55-38-7 rule. Numerous studies have confirmed that the way we say things, more than their content, profoundly influences how others perceive us.

For instance, when someone verbally expresses an emotion such as anger or joy, but their tone or gestures do not match, the listener will instinctively trust the non-verbal signals more. This phenomenon highlights the vital role of non-verbal cues in effective communication.

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Emotional Intelligence and Aligned Communication

This is where emotional intelligence comes into play. Mastering what we express through our body, voice, and emotions demonstrates relational maturity. The phrase becomes a mantra for better interaction. Consider two scenarios:

  • In a couple’s discussion: Expressing personal boundaries is legitimate. However, if one shouts, trembles, or speaks anxiously, the message may be poorly received. A calm and firm posture strengthens the communication.
  • Requesting a raise at work: Even with strong arguments, an anxious or hesitant speech can undermine the impact. Conversely, a confident attitude and a steady tone can convince more effectively than a plethora of statistics.

A Powerful Tool for All Relationships

Repeating the phrase “it’s not what you say, but how you say it” can help us refocus on the intention, posture, and emotional impact of our communication. People with high emotional intelligence understand this well: they focus less on perfect content and more on the harmony between their words and actions.

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Scientific research supports this idea. According to a study conducted at the University of Oxford by Professor Robin Dunbar, 80% of relationship information is transmitted through non-verbal signals. Conversations are not merely exchanges of ideas but also exchanges of emotions.

In an era where authenticity and clarity are more valuable than ever, this phrase deserves to be etched in our minds. It reminds us that effective communication is about being understood with coherence, respect, and humanity.

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The Science Behind the Phrase

The phrase “it’s not what you say, but how you say it” finds its roots in both scientific and practical domains. The research by Mehrabian and others has established a strong foundation for understanding the importance of non-verbal cues. But beyond research, everyday interactions reveal the truth behind this statement. Whether in personal relationships or professional settings, the alignment of words with non-verbal signals can either reinforce or undermine the intended message.

For example, during a presentation, the speaker’s gestures and tone can either engage the audience or create a disconnect. Similarly, in a personal conversation, maintaining eye contact and using a warm tone can make the difference between a supportive interaction and a misunderstood intention.

Reflecting on the impact of our communication style leads us to ponder: How can we consistently align our verbal and non-verbal signals to foster stronger, more meaningful connections in our lives?

Our author used artificial intelligence to enhance this article.

Did you like it? 4.6/5 (22)

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Noah Bennett
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Noah Bennett, journalist at Sustainability-Times.com, graduated from the University of British Columbia’s School of Journalism. Based in Los Angeles, he covers climate policy, green tech, circular economy, and wildlife conservation. Contact: [email protected]

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View 27 Comments
27 Comments
  1. Marinafuture on June 26, 2025 5:53 AM

    This article was a game-changer for me. Thanks for sharing this insight!

    Reply
  2. roland on June 26, 2025 6:55 AM

    Is there any scientific evidence backing up this 55-38-7 rule? 🤔

    Reply
  3. Thomas8 on June 26, 2025 7:58 AM

    It’s amazing how much non-verbal communication can impact our relationships!

    Reply
  4. Cecilia on June 26, 2025 9:03 AM

    I think the phrase “it’s not what you say, but how you say it” is pretty cliché… 😅

    Reply
  5. Joel on June 26, 2025 10:05 AM

    Can you give more examples of the phrase in action?

    Reply
  6. Matthewdepths on June 26, 2025 10:21 AM

    Thank you for making me rethink how I communicate with my team. 🙌

    Reply
  7. Jamila on June 26, 2025 10:24 AM

    Emotional intelligence is such a buzzword these days. How practical is it really?

    Reply
  8. florentinfinity4 on June 26, 2025 10:27 AM

    Does this mean we should focus less on what we say? 🤨

    Reply
  9. Raphaelrebirth on June 26, 2025 10:30 AM

    Great article! I’m going to try this phrase during my next meeting.

    Reply
  10. Paulinedemon on June 26, 2025 10:32 AM

    Can this concept be applied to digital communication, like texting or emailing?

    Reply
  11. Benstarlight on June 26, 2025 10:36 AM

    Is it possible to improve emotional intelligence, or is it innate?

    Reply
  12. frederickfortune3 on June 26, 2025 10:37 AM

    This phrase is a lifesaver, I’m going to use it to improve my social skills.

    Reply
  13. anissa_shield on June 26, 2025 10:41 AM

    I’m skeptical. Isn’t content still important in communication?

    Reply
  14. Edward on June 26, 2025 10:42 AM

    Does this mean introverts are at a disadvantage in communication? 🤔

    Reply
  15. Alan_fortune on June 26, 2025 10:46 AM

    Thank you! Your article really helped me understand my recent conflicts better.

    Reply
  16. john-mark on June 26, 2025 10:48 AM

    I need to work on my body language. Any tips?

    Reply
  17. Amir on June 26, 2025 10:51 AM

    What about situations where non-verbal cues are misinterpreted? 🤷‍♂️

    Reply
  18. gilesdolphin on June 26, 2025 10:54 AM

    The article is great, but I wish it had more examples of successful communication.

    Reply
  19. margaretportal6 on June 26, 2025 10:57 AM

    I’ve definitely been guilty of focusing too much on the words! 😅

    Reply
  20. Michael on June 26, 2025 10:59 AM

    Can emotional intelligence be taught, or is it something you just have?

    Reply
  21. Evelyntelescope on June 26, 2025 11:01 AM

    As someone with social anxiety, this is really eye-opening.

    Reply
  22. Catherinetornado3 on June 26, 2025 11:04 AM

    Does “how you say it” also apply to written communication? 📧

    Reply
  23. Peter on June 26, 2025 11:08 AM

    Thanks for the article! I’ll be more mindful of my tone from now on.

    Reply
  24. Kamal_oracle3 on June 26, 2025 11:10 AM

    Is this advice applicable to public speaking as well?

    Reply
  25. Ocean1 on June 26, 2025 11:14 AM

    How can we ensure our non-verbal signals are interpreted correctly?

    Reply
  26. Aurelia0 on June 26, 2025 11:16 AM

    Why is this phrase considered powerful? Aren’t words the main focus in communication?

    Reply
  27. Nicole_legendary on June 26, 2025 11:19 AM

    I’m curious about how this applies across different cultures. 🌍

    Reply
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